An Emmy award-winning news anchor, Allison launched online publication Working Woman Report with a mission to cover female entrepreneurs around the world.

The New York City-based digital maven shares her thoughts on creating engaging content, social media marketing and building communities.

ABOUT NÜHANZI

A few years after starting Working Woman Report, Allison discovered another way to support boundary-pushing thinkers and doers. For NÜHANZI, an online store and community, she was inspired by strong women in China who call themselves nühanzi (which means “manly woman” in Chinese) and built a community to celebrate the nühanzi woman.

Recently featured in Glamour and Galore magazines, NÜHANZI blasts stereotypes and supports independent women with an online community and playful accessories, such as necklaces and temporary tattoos.

Allison says she created the nühanzi necklaces so that women would have something they could wear close to their heart and physically hold to remind them that they are badass!

A FEW WORDS OF ADVICE

On digital skills…

“We’re living in a digital and visual world, and there’s a whole set of skills that comes with the territory. If you’re trying to tell a brand’s story — or in my case, other women’s success stories — you should be able to navigate the digital realm in terms of social media, visuals, and storytelling.”

“A big part of that is video — video is crucial to storytelling if you’re working in an online space because that’s how people are consuming content.”

“Even if it’s just with your phone, you should be able to turn, shoot and edit videos, and take decent photos. It is a really important skill. That doesn’t mean you can’t get help, but you should be able to fend for yourself if you’re starting a business in a creative digital industry.”